THE MISSION

Assured Quality Homecare is building one brand, one story and one dominant position in aging-in-place services across Connecticut and Rhode Island.

This role exists for one reason:

To drive sustained census growth by owning referral relationships, controlling the market narrative and converting trust into revenue.

This is not a junior outreach role. This is not an event coordinator. This is not a marketing generalist.

This is a senior, field-driven revenue leadership role for a proven healthcare rainmaker.

WHO THIS ROLE IS FOR

This role is for a battle-tested healthcare sales professional who:

• Has a deep, active referral network (case managers, discharge planners, ALFs,
physicians, SNFs)
• Knows how to walk into hospitals and decision-maker offices uninvited
• Understands how census actually grows (not how it’s talked about)
• Can clearly articulate value, differentiation, and urgency
• Has personally carried a number and hit it
• Thrives in accountability, autonomy, and pressure

If you need structure to perform — this role is not for you.
If you need permission to sell — this role is not for you.

ROLE OVERVIEW

The Director of Growth & Strategic Referrals owns external growth for Assured Quality
Homecare.

You are the tip of the spear.

You will:
• Own census growth targets
• Control and deepen referral pipelines
• Represent ONE brand and ONE message in the market
• Translate relationships into signed clients and retained revenue

This role is 90% field-based. Your calendar should be filled with referral partners, not
internal meetings.

CORE ACCOUNTABILITIES (WHAT YOU WILL BE MEASURED ON)

You are directly accountable for:

1. Census Growth
• Net new client admissions per month
• Conversion rates from referral to start of care
• Retention quality (right clients, not bad-fit volume)

2. Referral Pipeline Ownership
• Build, expand, and defend high-value referral relationships
• Hospitals, SNFs, ALFs, physician practices, social workers, discharge planners
• Become the default call in your territory

3. Market Positioning
• Clearly articulate ASQ’s differentiated value:
• Comprehensive aging-in-place platform
• Clinical + non-medical integration
• Dementia-friendly and high-acuity expertise
• Eliminate confusion. One story. One promise.

4. Strategic Territory Execution
• Own a defined territory and penetration strategy
• Identify top 25–50 referral accounts and dominate them
• Execute with discipline, cadence, and follow-through

5. Revenue Intelligence
• Track referral activity, conversion, velocity, and outcomes
• Provide clear market feedback to leadership
• Adjust tactics based on data — not opinions

WHAT YOU WILL NOT DO

• You will not “hand off” sales responsibility
• You will not hide behind marketing campaigns
• You will not attend events without a defined ROI
• You will not operate without clear targets
• You will not sell multiple brands or confuse the market

REQUIRED EXPERIENCE (NON-NEGOTIABLE)

• 7+ years healthcare business development, referral sales, or census-driven
growth
• Proven success selling: 

•Demonstrated history of owning and growing a territory

•Existing referral relationships you can activate immediately
•Comfort operating independently in the field

Bachelor’s degree preferred but secondary to results.

REQUIRED SKILLS

• Closing ability — not just relationship building
• Executive presence — credibility with clinicians and administrators
• Territory strategy — you know where to spend time and where not to
• Direct communication — clarity without apology
• Data discipline — you track what matters
• Resilience — rejection doesn’t slow you down

COMPENSATION PHILOSOPHY

We pay top-tier compensation for top-tier performers.

• Strong base salary ($100k+)
• Aggressive performance incentives tied to:

If you produce, you will be paid.

FINAL WORD

This role is for someone who wants the weight.

If you are looking for:
• A title without pressure
• A safe role without accountability
• A job instead of a mission
This will not be a fit.

If you are looking to own a market, build something meaningful, and be rewarded
accordingly — we want to talk.